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The Beard Struggle


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First AI beard scan

Pledge Your Beard · Oct 28 – Nov 26

See the beard you’re building.

Scan your face and our AI renders the beard you’re growing toward. Pledge to grow it, and we donate $1 CAD to the BC Cancer Foundation.

See your future beardJust sign the pledge

Free, no purchasePhotos never stored$1 per pledge

Example scan: a clean-shaven man’s photo.
Your photo
Example scan: the same man rendered with a full beard.
Your future beard

As Featured In

GQbeauty insiderthe new york timeshaute livingthe manualmens's health

Black Wraithis coming

The dark has a new signature.

Black raspberry. Worn leather. Drifting smoke.Discover our new scent in beard care and Elixir cologne. Join the VIP list for access before the public launch.

Join the VIP list

VIP Launch Nov 6

Getting Started

Perfect for New Beards

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Established Beard

Complete Care for Your Beard

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Beard Oil

Nourish & Hydrate

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Carbon X Pro

Straighten & Style

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90-Day Money-Back Guarantee

Shop With Confidence

Experience worry-free shopping with our 90-day money-back guarantee. If you're not completely satisfied, we'll make it right.

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Shop With Confidence

Top-Rated Products Warriors Love

Best Sellers

( 349 Reviews )

Viking Roller Beard Brush

Seamlessly integrates with heat-styling practices, minimizing frizz and preventing tangles.

. €19.97

( 1038 Reviews )

Carbon X Pro Beard Straightener

Beard. Under Control.

. €119.00

. €200.00

( 221 Reviews )

Varangian 6-in-1 Trimmer

ONE TOOL. TOTAL CONTROL.

. €98.00

. €130.47

( 3520 Reviews )

Day Tonic + Night Elixir Beard Oil Set

Fuel Your Beard. Lock in.

. €46.90

. €54.00

( 1327 Reviews )

Radiance Beard Wash & Conditioner Set

Hydrate. Strengthen. Soften.

. €45.90

. €58.00

( 2605 Reviews )

Day Liquid Beard Tonic

Soothe the skin beneath.

. €27.00

( 2328 Reviews )

Warrior's Beard Balm

Tame the Wild. Command the Look.

. €28.00

( 869 Reviews )

Heated Beard Brush

Smooth, Style, and Straighten

. €99.00

( 3 Reviews )

Volumizing Powder

. €15.99

Reviews

50,000+ Happy Beards

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StarStarStarStarStar

Best Beard Products Ever

I've been using TBS for over 3 years now and the quality is unmatched. The scents are amazing and my beard has never looked better. Customer service is top-notch too!
author

Marcus R.

star verified

Verified customer

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Transformed My Beard

My beard was always dry and itchy until I found The Beard Struggle. Their oils and balms completely transformed it. It's now soft, manageable, and smells incredible.
author

Jake M.

star verified

Verified customer

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Worth Every Penny

Initially hesitant about the price, but these products are worth every cent. A little goes a long way, and the quality is exceptional. My go-to brand now.
author

David K.

star verified

Verified customer

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Amazing Scents

The variety of scents is incredible! I ordered the sampler pack and ended up loving so many that I bought full sizes. The Ragnarök Rising is my favorite.
author

Chris P.

star verified

Verified customer

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Fast Shipping

Ordered on Monday, arrived Wednesday. Products were well packaged and the quality exceeded my expectations. Will definitely be ordering again.
author

Ryan T.

star verified

Verified customer

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Great Customer Service

Had an issue with my order and customer service went above and beyond to make it right. The team really cares about their customers.
author

Alex B.

star verified

Verified customer

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Best Investment

Investing in quality beard care has made such a difference. My beard is healthier, fuller, and my confidence has skyrocketed. Thanks TBS!
author

Sam H.

star verified

Verified customer

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From Rough and Dry to Soft and Fresh

Struggled with dry, irritated skin under my beard for years. After adding TBS beard wash and beard oil to my daily routine, my beard feels noticeably softer, looks healthier, and the skin underneath feels so much more comfortable. Absolute game changer!
author

Mike D.

star verified

Verified customer

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Perfect Gift

Bought the Ultimate Kit as a gift for my husband and he absolutely loves it. The presentation is beautiful and the products are fantastic.
author

Sarah L.

star verified

Verified customer

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Loyal Customer

Been a loyal customer for 4 years and counting. Never had a bad experience. The products are consistent in quality and the scents never disappoint.
author

Tom W.

star verified

Verified customer

Our Difference

Better is Always Better

Made in the UK

Made in the UK

Crafted with pride, embracing the spirit of artisanal tradition.

Botanically Formulated

Botanically Formulated

Formulated with selected botanical oils and beard-conditioning ingredients for a better-feeling beard.

Never Tested on Animals

Never Tested on Animals

Leaping Bunny certified. Never tested on animals, anywhere.

We Make It Easy

shop with confidence

We Make It Easy

Free shipping over €39.00

Free shipping over €39.00

Based on your selected region and eligible items in cart. Final shipping options shown at checkout.

90 Day Money Back Guarantee

90 Day Money Back Guarantee

Shop with confidence, knowing your satisfaction is guaranteed.

24/7 Customer Support

24/7 Customer Support

Always here to help, anytime you need us.

Your Beard Care Questions, Answered

Frequently Asked Questions

The Beard Struggle is a premium beard care brand crafting Viking-grade grooming products formulated with selected botanical oils and beard-conditioning ingredients. We create high-quality beard oils, balms, washes, and accessories designed to help you conquer your beard with confidence.
We offer a complete range of beard care products including beard oils, balms, washes, conditioners, styling products, grooming tools, and accessories. All our products are formulated with selected botanical oils and beard-conditioning ingredients, available in a variety of signature scents.
We use carefully selected beard-conditioning ingredients, including botanical oils, nourishing butters, and essential oil blends where applicable. Our formulas are designed to help your beard feel softer, smoother, and easier to manage.
We offer over 30 unique scents ranging from fresh and citrusy to deep and woody. Use our Scent Guide to find your perfect match, or order our Sample Scent Raider kit to try multiple scents before committing to a full-size product.
Yes, we ship worldwide! Delivery times vary by location, but most orders arrive within 5-10 business days. Free shipping is available on orders over a certain amount depending on your region.
Every man's beard care journey should start with our essential trio: the Warrior's Balm for styling and control, Beard Oil for daily moisturizing, and our premium Beard Wash for cleansing.
Joining our community through our Black Card program offers exclusive benefits, special discounts, and early access to new products. Members receive regular updates on beard care tips, exclusive offers, and special promotions. Plus, you'll get access to our free gifts program and member-only events.
Our beard products are backed by over 50,000 5-star reviews from satisfied customers. Users consistently report improved beard softness, reduced itchiness, and better manageability. We're so confident in our products that we offer a 90-day money-back guarantee - if you're not satisfied, we'll refund your purchase.
Take our Beard Product Recommendation Quiz, find out which products suit your beard, and get those products delivered directly to your doorstep.
Of course, we are a bit biased but we recommend shopping directly at thebeardstruggle.com for the fastest delivery and best service. We offer free express shipping on all orders over €39.00. With our efficient processing and shipping system, most orders arrive within days. Our 24/7 customer support team is always available to help track your order or answer any questions.